“Professor for a Day” program at Nassau brings in the fancy cars and their marketers

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On Thursday, September 26, Nassau Community College marketing students were treated to a very unusual learning experience.

Courtesy of Ferrari-Maserati of Long Island (headquartered in Plainview), “Guest Professors” Laura Lee Fisher, Events Director, and her associate Flavio Gauna arrived on campus in a red Ferrari and white Maserati.

After a 40-minute lecture titled “The Art of Marketing Luxury Autombiles,” students were invited for a photo op to take videos and pictures to share with friends on social media.cars2
According to Professor Jack Mandel, “This event transformed textbook theory into a very real and exciting learning experience. I’m sure this day will long be remembered by students.”
The Nassau Community College “Guest Professor for a Day” program was instituted by Professor Mandel in 1980. Scores of business, media and sports professionals have spoken to students.

Previous guest professors have included Charles Wang, owner of the New York Islanders; Linda McMahon, CEO of World Wrestling Entertainment; Brandom Steiner of Steiner Sports ImageCollectibles; Don Vultaggio, Chairman of Arizona Beverages; and Frank Boulton, CEO of the Long Island Ducks minor league baseball team, to name a few.

Professor Mandel teaches marketing at Nassau Community College in Garden City, NY. He is the recipient of the prestigious Outstanding Teacher Award conferred by the NYS Association of Two-Year Colleges. He is also a “Best of Long Island Winner” for in the Teaching category from the Long Island Press.

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